About
Our mission is to lead robotics and AI in Oman.
TASIR builds intelligent systems for industry, government, and everyday operations — so people spend less time on repeated, routine work, and more time on the important tasks that need human intelligence.
We are an Omani startup. We engineer, assemble, and support the work here. The aim is simple: to be the company the Sultanate turns to when a site, a process, or a public service needs robotics or AI that can actually run.
Mission
Lead the field
Become Oman’s leading robotics and AI company — trusted in plants, public spaces, and classrooms.
Oman
Built entirely here
A local team. Local conditions. Engineered, developed, and assembled in the Sultanate.
Field
Not the lab alone
Every system has to leave the workshop and keep running where the work actually happens.
The name
How TASIR was named
The name did not come from a brand exercise. It came from two Arabic ideas we wanted the company to answer for, every time we ship a system.
Ta'theer — تأثير — is impact: the change you can point to on a site. Tas'heel — تسهيل — is simplification: taking something hard and making it possible to run. TASIR sits between those two words.
Ta'theer · تأثير
Impact
We measure the work by what changes on the ground: fewer people in a tank, a call answered in dialect, a missing helmet caught at the gate. If it does not move the site, it is not finished.
Tas'heel · تسهيل
Simplification
A system that is harder to run than the work it replaces has failed the name. Operators, teachers, and visitors have to be able to use it without a specialist standing next to them.
Based in
Oman
An Omani company
Oman
Completely based in the Sultanate
TASIR is not a branch office. It is an Omani startup in artificial intelligence, robotics, software, and intelligent automation — founded here, staffed here, and built for the heat, language, and sites of this country.
Industry, government, and schools here do not need a demo from elsewhere. They need a team that can show up, speak the brief, and stay with the system after it is installed. That is the company we are building.
Our aim is to be the number-one robotics and AI company in Oman: a local capability that the Sultanate can point to, and that the next generation can join through workshops and real projects.
How we work
How we do the work
We do not start with a model. We start with the site, the people, and the outcome. Then we build only what can be operated here.
Understand the site
A plant, a desk, a classroom, a public hall — we learn the language, the risk, and what “done” looks like before we write a line of code or cut a chassis.
Build the system
Robotics, vision, voice, software, or a mix. Prototypes go in front of operators early. The work has to survive heat, dialect, and a real shift — not only a laboratory pass.
Put it in the field, and stay
Installation is not the end. We train the people who will run it, watch the first weeks, and keep the system honest against the brief we took on day one.
Capabilities
What that looks like in practice
Voice and WhatsApp agents, computer vision, field robots, kiosks, AI-powered apps and websites, R&D, and Tasir Hub — the same brief, different surfaces.
Intelligence
Voice, vision, WhatsApp, and agents
Robotics
Machines for high-risk and everyday sites
Software
Kiosks, apps, websites, and R&D
Robotics
Inspection and work where people should not stand.
AI
Agents that see, speak, and act in Arabic and English.
Vision
Cameras that watch for theft, PPE, and risk.
Voice
Speech systems that understand Omani dialect.
Location
Where we are
TASIR works from Muscat, Oman. Briefs, builds, and support are handled from here — not from a remote desk that has never stood on the site.
If you have a plant, a public space, a school, or a process in the Sultanate, we can meet you on it. That is the point of being completely based here.
Muscat, Oman
Our base. Engineering, assembly, and conversations start in the capital.
Sites across the Sultanate
The work is installed where it is needed — plants, halls, desks, and classrooms.
How to reach us
Use the contact page. We respond to briefs from teams in Oman within a day.
Start a project
If this is the team you need, write to us
Have a site, a process, or a workshop in mind? Share a few details and we will come back with a clear next step.
Robotics·AI·Workshops